The mercury prize is one of the most sought after awards in music, so it comes as no surprise that The XX were so overjoyed when presented with the award last Tuesday night [07-09-10]
It also comes as no shock the sales of the winning album [entitled 'xx'] have gone up by over 400% since then.
The London Based 3 piece formed in 2005 and released their debut album in August last year [2009]
They beat the 11 other shortlisted acts including Dizzee Rascal, Foals, Biffy Clyro and late favourite Paul Weller.
Accepting the award onstage the bands frontman Oliver Sim said "I don't know what we were expecting, but we weren't expecting this."
Radio 1 DJ Jo Wiley said that they were worthy winners.
They were originally favourite to win the prize but after a flurry of bets on Monday, Paul Weller became late favourite to win.
Winning the prize has done great things for their popularity and hopefully they will go on to be even more successful in the future.
Look at this story from a commercial point of view. Who 'owns' the Mercury prize? Who makes money out of the programme? Who is involved? Why do you think last year's winner dropped into obscurity?
ReplyDeleteWell Barclays owns The Mercury Music Prize, and winning the prize generally tends to destroy an acts reputation because sometimes they get big headed or sometimes their fan base decreases because they try to become more commercial...
ReplyDelete