ITV player on PS3

ITV Player to go on PlayStation 3

Platform will be first commercial catch-up TV service to go on the games console; it will launch on Freesat in the autumn
(18)Tweet this (105)Comments (15) John Plunkett guardian.co.uk, Wednesday 18 August 2010 13.16 BST Article history
The ITV Player will launch on the PlayStation 3 by the end of the year

ITV is to put its catch-up TV service, the ITV Player, on Sony's PlayStation 3 by the end of the year.

It is the first commercial catch-up TV service to go on the games console, which already gives users access to the BBC's iPlayer.

The broadcaster said it was part of a wider strategy to put the ITV Player on digital outlets beyond the ITV.com website, including games consoles and TV and mobile-based devices. It is due to launch on Freesat in the autumn.

Fru Hazlitt, the ITV managing director of commercial and online, said: "Our viewers want the option to watch their favourite content when and where they choose so distributing the ITV Player, with our rich content, to platforms beyond itv.com will allow us to meet that demand."

The ITV Player was launched in July 2007. Total long and short-form video views on ITV.com more than doubled last year to 200m.

ITV Player content on PlayStation 3 will be free and advertiser funded. Users will be prompted to implement a software update the first time they turn on the console after launch. An icon will appear in the TV section of the PS3's main navigational menu.


this is taken from www.guardian.co.uk/media